TERNA appoints Magnus Thibblin as Head of Sales

TERNA Systems AB, a leading technology company providing subscription-based machine control solutions, has appointed Magnus Thibblin as Head of Sales.

As Head of Sales, Magnus's mission is to shape and execute TERNA’s global go-to-market strategy in close cooperation with its founders and scale the company’s commercial capacity to drive growth.

Before joining TERNA, Magnus held several senior leadership positions at Hexagon, including global responsibility for Hexagon Geosystems' OEM Field Business, operating out of Dallas; global responsibility for Hexagon Geosystems’ Machine Control Business (Leica), operating out of Odense, Denmark; and Vice President of Heavy Construction in North America, where he operated out of Atlanta as well as San Francisco, significantly growing the Machine Control business. Magnus started his career at Svensk Byggnadsgeodesi AB (SBG, now part of Hexagon), with focus on business development and sales, shaping future products, and managing global sales channel.

“I’m thrilled to join the innovative team at TERNA during this exciting time in the company’s evolution. The combination of a great team, category-leading and scalable technology, and the subscription-based offering is what excites me most,” said Magnus. “The company is uniquely positioned to be able to capture a broader scope of customers in the heavy construction space globally.“

Magnus leverages over 25 years of experience working with machine control and guidance applications and systems. He was instrumental in scaling Leica’s Machine Control business globally, as well as driving successful partnerships with OEMs such as John Deere, CNH Industrial and JCB.

“We are delighted to welcome Magnus to TERNA. With his domain expertise, technology know-how, and impressive track record of delivering customer satisfaction and revenue growth, Magnus will complement the team and enable us to capture the significant market opportunities ahead,” said Dag Sjöqvist, CEO of TERNA. “Magnus’s wealth of experience will allow him to play a key role in TERNA’s mission to accelerate the adoption of smart technologies in the heavy construction segment.”